A business copywriter writes words that help you win business. By helping you communicate with your target market in a way that truly connects, a business copywriter will help you build your brand, deepen your customer relationships, and win new contracts.
Working on your copy
A business copywriter will make sure your words make sense – that your sentences flow cleanly and carry meaning effectively. Similarly, they’ll check that your grammar is correct. This may seem pedantic, but grammar helps the reader to successfully navigate the text.
More than just finding the weak points in your writing though, a business copywriter will actively add to and improve your copy. They’ll help you articulate what you want to say. They’ll understand what you’re getting at and will re-write, if necessary, to make things clearer.
They’ll also write new content for you based on interviews with you and material you supply. Of course, they can’t know your business like you do; but they do know how to present your product or service in a customer-focused and professional way for maximum sales and marketing impact.
An outsider’s perspective
Another point-of-view is often very valuable; an outsider can suggest things that you haven’t thought of, which could open up new possibilities and revenue streams. Certainly, a business copywriter will add value by pointing out anything that doesn’t quite make sense to them. They’ll also highlight any assumed knowledge that the reader may not, in fact, have. Clearly, there’s nothing less engaging than not understanding what you’re reading!
Further, a business copywriter will push you to do better: to back up what you’re saying with evidence, graphics, photographs, testimonials and more. With the benefit of working across industries and seeing how different companies approach the same issues, they can advise you on best practice. This saves you from doing the research yourself or learning through trial and error.
What does a business copywriter do?
I work on all types of sales and marketing, business development and compliance material, helping you to present your business in the very best light. My expertise includes:
- marketing communications,
- white papers,
- annual reports,
- tenders and proposals,
- award entries,
- grant applications and more.
For help with your business copywriting, contact Caroline Roberts on caroline@luminous-copy.com or 0404 960 908.
Luminous Copy 