Words sell because they are a tool to engage customers and present the need – or want – for your goods or service. However, it’s very hard to get them down amidst the constant interruptions and challenges of running a business!
Typically, copywriting is not an area of expertise for an over-stretched business owner or their marketing manager. Instead it can be pushed down the priority list or never attended to (though no communication is probably better than poor communication)!
I support all types of enterprises with their copywriting needs – from starts ups through to ASX-listed corporations, freeing managers up to focus on what they do best. My clients engage me to write content for:
- webpages,
- blog articles,
- newsletters,
- e-books,
- search engine optimisation,
- social media channels,
- customer letters,
- annual reports,
- white papers and more.
I write across industries, supporting clients as diverse as cleaning companies through to banks and not-for-profits. Whatever the business, my writing style is always straightforward plain English. For me, that’s the key to clear communication – and that’s what it’s all about.
Luminous Copy 