There’s a lot to think about when you’re writing: what you’re trying to say, how you’re trying to say it, how you’ll link up the next idea, what you want to achieve. And then there’s the technicalities of writing: grammar, punctuation, word choice. There’s a lot going on, and plenty of scope for error.
Grammar matters
Something as simple as a misplaced comma can de-rail a sentence or cause hilarity. There are many grammar memes that demonstrate this point. For example: “Let’s eat, Grandma!” versus “Let’s eat Grandma!” Small errors can literally change meaning. So yes, grammar matters – particularly for Grandma!
Editing is part of the process
Editing always has to be a part of the writing process. Often, it’s most valuable after the content is drafted in full. In fact, authors and journalists always go through a rigorous editorial process before their work is published. Writing is about getting the ideas down; editing is when the writing is interrogated, the story improved, and the sentences finessed.
Another pair of eyes
Another reader will typically see what is lacking or what doesn’t make sense in your copy. This is particularly the case if they’re an outsider and don’t have the context of those close to the subject matter. When you’re living and breathing a topic, it can be hard to put yourself in your customers’ shoes and focus on what matters to them. Another pair of eyes will also pick up the small slips we all make when we’re writing.
Pause before you publish
With social media and content management systems, it’s quick and easy to self-publish. It’s worth remembering though, that you never get a second chance to make a first impression. Content that is confusing or poorly punctuated could weaken your brand. In addition to picking up any errors, a copy editor will understand what you’re trying to say and will help you better articulate it.
For help with copy editing, contact Caroline Roberts on 0404 960 908 or caroline@luminous-copy.com
Luminous Copy 